Genre: Horror
Cast: Jonathan Mellor, Manuela Velasco, Óscar Zafra, Ferran Terraza
Director: Jaume Balagueró, Paco Plaza
Writers: Jaume Balagueró, Manu Díez
Studio: Magnolia Pictures
Plot:
The action continues from [Rec] (2007), with the medical officer and a SWAT team outfitted with video cameras are sent into the sealed off apartment to control the situation.
This trailer follows many patterns, such as a group of four in an isolated environment, hunted by 'zombies'. This is a classic story line, however this film reveals how the infection spread and how religion can solve the problem which is not normally the solution. The viewer can immediately establish the genre of the film due to iconography such as the, weapons and swat like characters in the first few shots of the trailer. The guns are especially recognizable as they symbolize danger, violence and protection because of this there is a direct mode of address which again allows the viewer to establish the genre and depicts the target audience, male teenagers. There are also screens of text, which narrate the 'swat' teams purpose. sound is used effectively as there is emphasis on the reloading and checking of the weapons, and the screams of the infected. There is also a very deep buzz like sound which ads to the atmosphere and tone creating an eerie drone, similar to the sound I which to add to my own footage. Each shot lasts for no more that 5 seconds, the first few shots last for 1.5 seconds each and become more rapid through out the trailer as the suspense and action increases.
This trailer is intended primarily for a male teenage audience, as there are many features that would interest this target age and gender group. There are many professional techniques within this trailer, such as the composition and style of shot. The lighting is also very interesting, as the building the team are in is dark however there is a strong source of light from each of the windows, possible symbolizing, a heaven like theme in contrast with the hell like building. The light also adds a strong contrast, and many shadows are built adding to the drama and impact of the footage.
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